I had the opportunity to attend an industry conference last week (Mailing Systems Technology) and wanted to take the opportunity to share some thoughts with you.
Albeit this was a small conference relative to others (National Postal Forum/Mailcom), two topics became central points of discussion: address quality/move update and the Intelligent Mail barcode.
What struck me as odd is the continued delay(s) by our industry to address a strategy, much less adopt one; it certainly left me pondering, are we “Waiting for Godot”?
Fortunately, the speakers at the sessions I attended took the time to address both issues, as we (Pitney Bowes Business Insight) continue to do ourselves, but we can only “collectively” do so much.
Change is coming, and while change is never fun, it is not an option.
I urge you act now if you haven’t already done so, inquire about our options such as MAIL360™ as a Intelligent Mail barcode solution, Verimove™/Verimove Access™ for move update and Spectrum™ for data quality; the option to be the “early bird that get’s the worm” is running out.
All the best for a great week!
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