A few weeks ago we were approached by BtoB magazine to provide a brief article on the subject of Intelligent Mail. If you are a reader of this publication you will already be aware that this is a magazine for ‘Marketing Strategists’. It is exciting to see this growing interest in the value that Intelligent Mail offers outside of just mail production. For companies, it means leveraging your existing investment in the IMb to drive more benefits that can be seen in marketing, billing and customer service just to name a few.
In the article my colleague, Kevin Conti writes, ‘Forward-thinking mailers will view all these Intelligent Mail programs as a competitive advantage to grow their businesses while reducing operating costs. Progressive list processing and mailing services companies have developed business cases around new Intelligent Mail Bar Code-based products and services, such as “virtual returned mail,” that may expand their market shares, differentiate their services and create substantial savings by eliminating time and material waste.’
Kevin also provides a best practices checklist that provides some great food for thought. Here’s the link to the article that provide for a quick and interesting read. BtoB Online Artlcle
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