David Robinson – Pitney Bowes, Postal Relations
At the recent Mailers Technical Advisory Committee (MTAC) update, there were several topics of significance being discussed which is what happens at MTAC. Hot topics such as the Intelligent Mail barcode, Sarbanes Oxley (SOX) and even hints of Seamless Acceptance.
As I step back and consider the theme of the recent Postal Service messaging and certainly the theme of MTAC, it is largely about the USPS working to have electronic submission of postage statements and to be able to verify and validate the accuracy of the statements as well as the quality of the physical mail.
This is may be subtle at this time, but I caution us all not to overlook the significance of what the USPS is messaging to us in various ways.
For example, we know that seamless acceptance is back in public discussion (it went quiet when the industry pushed back in the early IMb days). With Tom Day’s recent statement about the IMb being used to determine address quality, this ties it all together for me in terms of what the USPS plans to do – and again, has informed us in differing ways.
I’m confident that the USPS has every intention of driving mailers to use electronic documentation (i.e., full-service IMb, the recent edoc requirement for comailers and copallitization mailers, and talk of seamless acceptance). The benefits to the USPS are obvious so we can see why they would like us to get there.
This does raise an interesting point about how the USPS feels about the basic IMb implementation verses full-service and what it means to their ability to provide service measurement and reporting as well as address quality validation. Certainly something to think about.
So what can mailers do in anticipating the impact of the USPS initiatives in this area? I suggest the following:
- Contact your Pitney Bowes representative at 800 123-1234 and put together a plan to review all possible feedback from the USPS (i.e., PBV, MicroStrategy Reports, etc.) and determine current levels of errors from the industry as well as errors from the USPS. These discussions would be held in confidence as we recognize that we are sharing information that might reflect poorly on the processes in the event of a single poor mailing
- The critical point in this exercise is to determine how well positioned you are to meet the ever growing challenges of complying with the USPS initiates of moving to seamless acceptance and total address quality. If we don’t manage this process, we will be continuously squeezed and the cost of compliance violations, appeals process and overall anxiety will grow – and none of us needs the additional pressure.
Again, while there are lots of really important issues being discussed, we should take a step back and look at the bigger picture of where the USPS is going, and the likely short timeframe in which they will feel the need to get there. We already know that they are under severe financial pressure, so every means of reducing their operating costs is on the table.