By Kevin Ricks, Product Manager
At a recent meeting of the Mailers Technical Advisory Committee (MTAC), the USPS touted some interesting statistics on the Intelligent Mail® full-service program. As of April 23, 2010:
- 384 customer sites have been approved for production
- Those 384 sites have finalized 163,439 postage statements
- Intelligent Mail volumes are 15,110,945,736
- USPS Revenue totals $4,126,863,196
Another nugget reported: 40% of Mailers are still using the POSTNETor PLANET barcodes. These are organizations that, with less than a year remaining before these barcodes are discontinued, may not have an Intelligent Mail strategy.
The hallway chatter at both MTAC and IDEAlliance indicates that Intelligent Mail adoption can be difficult and costly if you don’t have the right tools. Plus, as the USPS gains visibility into mailers’ processes, there is some concerns of how the USPS will this new-found data.
For example, as organizations prepare for Full-Service Release #4 (slated for November 2010) they need to pay close attention to compliance standards if they want to claim the $3 per thousand automation discounts. The USPS plans on verifying adherence to the Intelligent Mail guidelines and will penalize mailers for lack of compliance.
The most likely errors have already been named ‘the seven deadly sins of Intelligent Mail’.
- Each Container IMb has not been used in the mailstream for at least 45 days
- Each Tray/Sack IMb has not been used in the mailstream for at least 45 days
- Each Mailpiece IMb has not been used in the mailstream for at least 45 days
- An invalid Mailer ID used in the Intelligent Mail barcode
- An invalid Service Type Identifier (STID) used in the IMb
- Errors in the Customer Supplier Agreements (CSA)/incorrect data in CSA
- Each drop shipment appointment that is schedule in the USPS FAST system is linked to the correct containers
These sins are deadly because they can cost mailers money. Beginning November 7, 2010, those who induct mail claiming the Intelligent Mail® automation that fail the compliance audit will be fined the amount of the entire portion of the mail found to be out of compliance. To add insult to injury, the USPS will also charge mailers for all address changes (ACS) notices at the traditional ACS rate: costing up to an additional 8¢ per piece depending on class of mail.
Pitney Bowes Business Insight can help. Our industry-leading MAIL360TM solution makes it easy to manage Intelligent Mail® requirements, including the assignment of unique barcodes—so you can reduce the risk in your Intelligent Mail® implementation. I invite you to learn more today.